Marketing and Communications Coordinator

Under the direct supervision of the Divisional Secretary for Public Relations (Development) or the Divisional Manager of Marketing and Communications, the Marketing and Communications Coordinator contributes to the creative development of key communication projects and assets for The Salvation Army. These include assisting with marketing, social media and communications such as storytelling, web content and creative development for the division.

Marketing

• Enhance divisional marketing efforts to promote and strengthen the image of The Salvation Army
• Contribute to creative asset creation
• Distribute creative assets to other ministry units accordingly based on approved national and divisional strategies
• Understand role of different media options and their impact on achieving marketing objectives, and contribute to tactical media and creative plans
• Share tools and tactics that can be used both at Divisional Headquarters as well as at local levels to attain the goal of raising awareness of The Salvation Army
• Assist with developing relationships on a divisional level that help to promote The Salvation Army’s mission and vision

Communications

• Create content for articles, social media, website, advertising campaigns, video scripts, earned media pitches, divisional reports and other communications projects as assigned
• Assist with keyword research using Search Engine Optimization (SEO) best practices to increase traffic to the divisional website
• Follow established editorial calendar, collaborating with other members of the communications team

Social Media

• Monitor the divisional social media accounts which are targeted towards reaching the general public with the goal of increasing support for its social services and community and family services work. They will assist with the day-to-day operations to promote engagement with the public and respond to queries about our work.
• Assist with the development of a content calendar that outlines important themes and dates (Donut day, Empress of Ireland, Giving Tuesday) to post to platforms
• Post updates to social media platforms such as Facebook, Twitter, Instagram, and LinkedIn in line with the content calendar
• Ensure that we promote our corporate partners (as per agreements) and our divisional and national campaigns
• Monitor and track monthly statistics and changes and provide reports that outline both quantitative and qualitative results to leadership
• Work with social media influencers to ensure access, proper messaging, and brand standards are met
• Participate in communications team planning and project management activities
• Collaborate with other departments (Youth, Corps Ministries, etc.)/ Ministry Units to manage reputation, identify key players and coordinate actions
• Leverage social media to cover live events and increase their audience engagement

Creative Content

• Assist communications team with creation of media resources
• Work with divisional teams to identify and assess potential communications or story leads as well as provide support and assistance to ministry units regarding social media production and other communications tasks
• Support team members on projects through all stages to meet established timelines, ensuring all media resources adhere to the organization’s official brand guidelines
• Participate in divisional events to provide social media coverage and liaise with event coordinators/specialists to understand what audio/visual/recording/webcast will be required and agree on expected outcomes
• Assist other departments in the preparation of training and/or promotional videos as required
• Assist with planning, visioning, and implementing creative productions as required
• Ensure all creative has model release forms and adherence to copyrighting and digitize all project release forms

Education/Certifications:

• Minimum 2-to-3-year college diploma in Journalism, Communications, Marketing, or other related discipline; an equivalent combination of education and experience will be considered

Experience:

• Minimum one year of related public relations/writing/communications/web/social media experience in an organizational setting, with previous non-profit experience an asset

Required Skills/Knowledge:

• Knowledge of Facebook, Twitter, LinkedIn, Instagram, Youtube and other social media best practices
• Proven ability to manage multiple social media accounts with creativity and accuracy
• Demonstrated story-telling ability using a broad range of social media post types and tactics
• Good understanding of social media KPIs
• Excellent working knowledge and experience in various software and reporting tools such as Microsoft Office, WordPress, Hootsuite, and an ability to quickly learn new applications
• Knowledge of Adobe Creative Cloud applications (InDesign, Photoshop, Premiere) is an asset
• Demonstrated excellent organizational, problem-solving and analytical skills
• Outstanding time management skills and attention to detail
• Enhanced project coordination skills and the ability to manage multiple priorities. Flexibility to adapt to changing priorities as required
• Excellent use of English language and writing for print and online applications
• Excellent communication skills (written and verbal)
• Ability to work effectively in a team environment to meet tight deadlines
• Positive, enthusiastic, solution-focused and will take initiative
• Flexibility to work outside regular business hours and availability on short notice required (i.e. Disaster response). Some divisional travel required

• Familiarity with The Salvation Army is an asset

Please include the competition # 21-059 in the subject line of your email.