Director, Library Communications & Marketing

Staff – Non Union

Job Category
M&P – AAPS

Job Profile
AAPS Salaried – Information Services, Level C2

Job Title
Director, Library Communications & Marketing

Department
Leadership | UBC Library

Compensation Range
$8,063.17 – $12,575.08 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date
March 28, 2024

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date

At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career. 

Job Description Summary
The Director, Library Communications & Marketing is responsible for the overall strategic direction of the Library s communications and marketing functions including strategic planning and implementation, media relations, issues management, and internal and external communication programs and materials.
The Director is required to conceptualize, implement and lead a full range of communications and marketing strategies designed to support staff and stakeholders; and promote the University Library at the local, provincial, national and international levels. Additionally, the Director will provide expertise and leadership to enhance and support the communications and marketing efforts of the Library Development Office.
Organizational Status
Reports to and works closely with the University Librarian. Works in collaboration with other members of the Library Executive Team (Lib-Exec) including: Associate University Librarians (AULs), Director of Library HR, Director of Finance & Facilities and the Director of Library Development. Works closely with division/branch heads and other Library staff and faculty as needed. Maintains close working relationships with various UBC units and departments including Media Relations, Government Relations and internal/external stakeholders. Liaises with UBC s communicators network and collaborates with UBC departments, faculties and other groups on communication strategies.
Work Performed

• Develops, implements and evaluates broad communications and marketing strategies to advance the Library’s strategic goals and to increase awareness of the Library on campus, within the broader academic community, and with national and international professional associations.
• Leads the exploration, conceptualization, design and implementation of innovative marketing and communications plans, projects, programs and materials that advance the Library’s strategic initiatives.
• Leads and coordinates library-wide and branch-specific communications and marketing initiatives of library services.
• Works with Library Technology, Discovery & User Experience (TDUX) to develop and manage Library public and staff websites, including concept and content as well and plan implementations and ongoing web management
• Provides proactive and reactive advice to Lib-Exec, heads and managers on all matters related to communications and marketing opportunities, media relations and positioning.
• Cultivates and maintains relationships beneficial to advancing the Library’s interests with a wide variety of groups including faculty, public affairs, government offices, other institutions and professional associations, internal and external stakeholders.
• Designs, develops and implements effective and appropriate organizational structure and team; including management and mentoring of staff responsible for Library-wide communications and marketing activities.Leads the graphics, signage activities of the UBC Library; setting program standards.
• Works closely with Library HR on personnel issues, including hiring, managing, coaching, terminations and staff training/development.  Manages the performance review cycle for staff, including the development and review of job descriptions, annual setting of goals and objectives and annual performance reviews.
• Monitors and maintains Library Communications & Marketing annual budget as well as budgets for special events or projects.
• Provides support to fundraising and major gifts activities of the Library Development Office through creation of communications strategies, programs and materials as required.
• Participates in the Library’s strategic development and management activities as a member of LibExec

Consequence of Error/Judgement
Library communications and marketing activities are managed in a manner that enhances the Library and its reputation to internal and external stakeholders. The impact of errors would be considerable and damage the Library’s business relations with staff, patrons, stakeholders, community groups, government bodies, national and international agencies, alumni and donors. This position must work closely with a range of external stakeholders including media personnel (radio, television, newspapers, & magazines), as the work may have a major impact on the Library’s current donors and potential donors.  This position contributes to the Library’s development activities.  Prudent and well-considered advice on communication matters provided to the University Librarian, and other Library administrators and managers. 
Supervision Received
This position works independently, utilizing broad concepts and exercising independent judgment and initiative in addressing complex issues.  Projects are independently managed.  Exercises initiative and sound judgement in making decisions.  Works closely with individuals across the entire organization; keeps UL informed of actions through reports and discussions.
Supervision Given
Manages the work of the Library Communications and Marketing team, including hiring, training, evaluating, and disciplining as required. Provides leadership to communications committees and project teams.  Sets work priorities, manages consulting contracts and provides direction to consultants as required.
Minimum Qualifications

Undergraduate degree in a relevant discipline. A minimum of seven years of experience, or communications services, or the equivalent combination of education and experience.

– Willingness to respect diverse perspectives, including perspectives in conflict with one’s own

– Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion

Preferred Qualifications
Undergraduate degree in a relevant discipline such as Communications, Marketing or Commerce. Progressive experience with communications and marketing at the senior leadership level. Demonstrated experience related to strategic planning and implementation, project management, public relations, issues management, publishing and print management, web content development, media relations and stakeholder relations. Ability to develop and implement strategic business plans, conduct needs analyses, influence, strategize, plan and implement, evaluate and manage complex projects. Superior writing skills along with knowledge of web content design.Demonstrated ability to manage staff by establishing standards and goals, evaluating performance and providing feedback. Must be flexible and adaptable, responsive and productive, able to deal with complex demands for critical audiences with quick turnaround times. Ability to think conceptually and creatively as well as provide recommendations and leadership to the development and implementation of related plans within a complex environment. Ability to exercise a high level of diplomacy, tact and discretion when working with information of a sensitive nature and dealing with various levels of administration and external agencies is essential. Ability to identify, obtain, and effectively manage organizational resources. Ability to effectively lead committees and work groups. Ability to work effectively under pressure with minimal supervision, to plan and organize a heavy and diverse workload. Ability to develop and maintain cooperative and productive working relationships with all levels within the University community; stakeholders, external agencies, Library staff. Ability to foster effective community relationships and marketing opportunities. Experience building productive relationships and working collegially with a diverse population of colleagues and/or users in keeping with the UBC Respectful Environment Statement . Dedicated to cultivating an inclusive environment that recognizes barriers faced by people and encourages and incorporates contributions from diverse groups and individuals. Contributes to the Library’s sense of community and achievement of common goals through cooperation across units/groups and encouragement of equitable and balanced involvement in decision making. Promotes and fosters a supportive environment built on appreciation, recognition, learning and professional growth. Works to build a team environment built on positive working relationships, provides guidance and resources to teams while trusting them to excel. Creates a supportive and open environment where everyone is able to listen, contribute and engage with colleagues and ideas and provide and receive timely, constructive feedback. Creates an environment that embraces curiosity, ideas, creativity and innovation and provides opportunities and flexibility to explore new initiatives.