|Where childhood thrives, war does not.|
|Position Title||Digital Marketing Officer (Mat Leave Cover)|
|Location||War Child Canada Headquarters, Toronto, Ontario|
|Reports to||Director, Communications|
|Background||War Child Canada is a registered Canadian charity based in Toronto that works with|
|war-affected communities to help children reclaim their childhood through access to|
|education, opportunity and justice. War Child Canada also takes an active role in raising|
|public awareness around the impact of war on communities and the shared|
|responsibility to act. War Child Canada has over 15 years of experience working in|
|communities in conflict and post-conflict zones. All work is implemented in direct|
|partnership with local communities, local NGOs and other stakeholders using a child-|
|War Child Canada works in Afghanistan, Iraq, Uganda, DR Congo, Sudan, South Sudan|
|Position||The Digital Marketing Officer is responsible for executing activities related to positioning|
|summary||War Child Canada as a digital-first communications and fundraising organization. This|
|will include implementing a strategy for targeted social media advertising. Under the|
|direction of the Director, Communications, the Digital Marketing Officer will support and|
|contribute to the planning, implementation, and reporting on digital communications and|
|marketing activities and achievements within the Communications and Fundraising|
|teams. The Officer will be responsible for the creation of digital-first content that|
|contributes to community building and lead-generation, diversifying War Child Canada’s|
|digital outlets, engaging with influencers and measuring and analyzing results to learn|
|and adapt to successes and failures. The Officer will proactively seek out digital|
|marketing opportunities to bolster War Child Canada events and initiatives and partner|
|with and service the digital needs of all departments. The Officer will have first rate|
|communications skills, experience managing websites and multiple social platforms and|
|a willingness to innovate quickly within an environment dedicated to effecting change in|
|the lives of children living with conflict.|
|Responsibilities||Digital Communications: Planning and Execution|
Implement the strategy for social media advertising to include targeted ads through Facebook and Google platforms.
Manage the daily digital content calendar based on the overall Growth Team calendar.
Manage all of War Child’s social media platforms and warchild.ca.
Create highly shareable and fit-for-platform stories and content to grow audience engagement.
Coordinate social media ad buying, optimization, and reporting.
Create content for warchild.ca that contributes to a streamlined user journey.
Proactively monitor and engage in discussions surrounding War Child Canada, its program areas, activism and related subjects, under the guidance of the Director of Communications
Measure and analyze engagement results and recommend changes of course or increased investment based on results.
Identify and engage with influencers who can expand War Child’s reach. Contribute to the development of audience segmentation and profiles.
Collaboration and Culture
- Adheres to War Child’s communications principles, policies and procedures, with particular attention paid to child safeguarding.
- Contribute to the ongoing enhancement of a creative culture within War Child and maintain positive and professional relationships with colleagues and volunteers.
- Post-secondary degree or diploma Desired
- Post-graduate or Continuing Education certifications in communications, media or digital production.
- Minimum 1-2 years’ experience in a communications environment, with a focus on digital.
- Minimum 1-2 years’ experience implementing digital strategies
- Excellent writer, with experience writing for online platforms.
- Ability to edit video for social media use.
- Knowledge and Technical Skills
|▪ Experience using content management systems to manage and update|
|website content, including understanding of HTML.|
|▪ Experience using social and online monitoring tools.|
|▪||Strong analytic skills.|
|▪ Strong communication and interpersonal skills.|
|▪ Experience using Google Adwords platform for online advertising (search,|
|display and video.|
|▪ Experience using Google Analytics.|
|▪ Experience using Facebook Ad Manager for targeted promotions.|
|▪ Knowledge of Adobe Creative Suite.|
|▪||Basic design skills.|
|A competitive salary and benefits package is offered|
|Application||INTERESTED APPLICANTS ARE INVITED TO SEND A CURRICULUM VITAE AND|
|process||AN ACCOMPANYING COVER LETTER ELECTRONICALLY TO:|
|Please ensure your application email has the subject heading of ‘Digital Marketing|
|Officer – [insert your name]’|
|Only those applicants selected for an interview will be notified. We regret we cannot|
|entertain phone calls. War Child Canada is an equal opportunity employer.|
|War Child Canada is committed to providing a work environment in which all individuals|
|are treated with respect and dignity. Final candidates will be vetted in accordance with|
|War Child Canada’s Child Protection Policy, including appropriate reference checks.|
|War Child Canada is committed to providing an accessible workplace. For individuals|
|with disabilities, accommodation is available upon request. Should you require|
|accommodation at any stage of the selection process, please let us know. We will work|
|with you to meet your needs.|
|Candidates should be legally eligible to work in Canada. War Child Canada will not|
|provide any relocation support.|
|For more information about War Child Canada, please visit www.warchild.ca.|
|Deadline||30th September 2019|
- Address 67 Mowat Ave Suite 405, Toronto , ON $ Month