Marketing and Communications Specialist

About Ryerson

At the intersection of mind and action, Ryerson is on a transformative path to become Canada’s leading comprehensive innovation university. Integral to this path is the placement of equity, diversity and inclusion as fundamental to our institutional culture. Our current academic plan outlines each as core values and we work to embed them in all that we do.

Ryerson University welcomes those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us to expand our capacity for diversity in the broadest sense. In addition, to correct the conditions of disadvantage in employment in Canada, we encourage applications from members of groups that have been historically disadvantaged and marginalized, including First Nations, Metis and Inuit peoples, Indigenous peoples of North America, racialized persons, persons with disabilities, and those who identify as women and/or 2SLGBTQ+. Please note that all qualified candidates are encouraged to apply; however, applications from Canadians and permanent residents will be given priority.

As an employer, we are working towards a people first culture and are proud to have been selected as one of Canada’s Best Diversity Employers and a Greater Toronto’s Top Employer for 2015, 2016, 2017 and 2018. To learn more about our work environment, colleagues, leaders, students and innovative educational environment

About Brookfield Institute for Innovation + Entrepreneurship

The Brookfield Institute for Innovation + Entrepreneurship (BII+E) is an independent, non-partisan policy institute, housed at Ryerson University. We transform bold ideas into real-world solutions designed to help Canada navigate the complex forces and astounding possibilities of the innovation economy. We envision a future that is prosperous, resilient and equitable.

To learn more about BII+E and why you should work with us, visit: brookfieldinstitute.ca/about and follow us on Twitter @BrookfieldIIE.

The Opportunity

We are currently seeking a Marketing and Communications Specialist to provide communications and digital marketing support to the Brookfield Institute for Innovation + Entrepreneurship, including the development of integrated communications, marketing, content and media plans in order to enhance the image and reputation of the Institute and its team. The Marketing and Communications Specialist develops and produces a wide range of MarComm products, public-facing reports and business development materials, according to the Institute’s standards, timelines and budget; oversees all aspects of the Brookfield Institute’s website, social media channels, and marketing products; and coordinates external communications with media and key stakeholders in order to enhance BII+E’s profile and reputation.

Responsibilities:

• Develops and executes integrated communications, digital marketing, and media relations plans for all Brookfield Institute initiatives and large-scale events and announcements.
• Works with the policy and business development teams to develop promotional tools and initiatives, including communications plans and document templates, to support the work and growth of the Institute.
• Oversees and grows reach and engagement on all Brookfield Institute content, including web content, social media channels, email marketing programs, newsletter, and media relations.
• Oversees¿ ¿the day-to-day administration and execution of communications projects and activities
• Coordinates the development of templates/processes to standardize materials for new product/services delivered by the MarComm team.
• Maintains brand standards across all channels

Qualifications

To help us learn more about you, please provide a cover letter and resume outlining how you meet the following specific qualifications:

• Successful completion of a post-secondary degree in Business Management, Communications, Marketing, Journalism, English or a related discipline is required.
• Minimum of three years of relevant work experience in a dedicated marketing/branded communications/journalism position in a fast paced environment.
• Publishing knowledge and skills to create, edit/proof and prepare final print-ready marketing and communication materials.
• Knowledge of print production processes and styles such as the requirements/specifications for print-ready materials.
• Strong knowledge of digital marketing, including analytics.
• Strong writing and oral communication skills are required to properly translate complex information to a wide audience.
• Knowledge of social media channels, platforms, and emerging technologies (i.e. Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat) is an asset.
• Proven experience in multitasking and prioritizing high volumes of work while meeting deadlines.
• Must be able to demonstrate an understanding of the BII+E brand and ensure that the creative content of all projects works to reinforce it.
• Able to provide clear direction, mentorship and communications-related training to colleagues.
• Experience with various web-based technology and languages including WordPress and SEO.
• Understanding of design principles and working knowledge of contemporary design and development software, such as InDesign, Photoshop, Illustrator, is an asset.
• Ability to work independently and work collaboratively within a team.
• Familiarity with Google Suites products (Google Calendar, Gmail) and Microsoft Suites (Excel, Word, Power Point).

Additional Information

Notes:

• Qualified OPSEU Candidates will be considered before members of other employee groups.
• Applicants who do not meet all of the posted qualifications may, upon the University’s sole discretion, be considered to fill a vacancy on an underfill basis.
• Candidates may be asked to demonstrate qualifications through occupational testing as a first step in the evaluation process prior to being granted an interview.
• Candidates must have a demonstrated record of dependability/reliability and a commitment to maintain confidentiality.
• Applications can only be accepted online through the Ryerson Career Opportunities page.

We encourage all First Nations, Metis and Inuit peoples or Indigenous peoples of North America, to self-identify in their applications and also reach out to Tracey King, Indigenous Human Resources Lead for support during the selection process.

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Important Notice Re: Job Postings during COVID-19

While we are committed to ensuring the best possible experience for all applicants, due to the situation regarding COVID-19, please be advised that Ryerson University (“Ryerson”) reserves the right to pause a job competition at any stage in the process. Applicants will be notified in the event that the job competition process in which they are participating is suspended or paused. We appreciate your understanding during these unprecedented times. Thank you for your interest in Ryerson University.