Content and Digital Marketing Coordinator

IDRF is looking for an individual whose responsibility would be focused on developing  core messaging and narratives to bring our organizational vision and priorities to life through storytelling and encouraging people to give.

Responsibilities 

Content Development

• Produce engaging content that builds trust and accurately communicates our humanitarian work, impact, and organizational values. 
• Compose and produce content for all social media platforms, and generally for fundraising campaigns, reports, and specialized donor content. 
• Create content for the website, email bulletins, social media, and advertising. 
• Develop internal communications for staff and key stakeholders. 
• Edit and proofread new content before publication. 
• Developing content ideas and communication strategies in coordination with the Marketing Manager and other departments. 
• Maintain and update content on the website to optimize SEO, and implement lead generation strategies. 
• Write speeches for our CEO, Board of Directors, and senior leadership for fundraising and stakeholder events. 

Digital Marketing

• Expand IDRF’s online presence to reach larger audiences in the digital space.  
• Coordinate and handle all day-to-day social media content and messaging.
• Set goals and track the progress of the organization’s social platforms to improve our brand awareness. 
• Execute a marketing strategy to drive traffic to the website. 
• Maintain content calendar for social media, influencer, brand, and email marketing channels. 
• Gather, develop, and distribute content across social channels (Facebook, Instagram, Twitter, LinkedIn).  
• Execute the social media strategy and be at the forefront of social media news, updates, and trends. 
• Integrate all channels of marketing (social media, SEO, content marketing, email, print, and digital advertising) in collaboration with the Programs team. 
• Actively engage in social media conversations with followers and influencers. Create, observe and respond to all conversations in an engaging, creative, and personalized way.    

Qualifications

• Post-secondary degree or certificate in Communications, Marketing, Journalism, or previous experience in a communications or social media role. 
• Exceptional writing and editing skills. Must have the ability to identify tone and style for effective messaging for diverse audiences, with attention to detail, phrasing, and word choice. 
• Excellent time-management skills, organized and task-oriented, with an ability to respond in a timely fashion to donor inquiries and team communications. 
• A strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube) with enthusiasm for learning about newer platforms (TikTok, Clubhouse) to develop opportunities to engage with online communities. 
• Experience in copywriting or graphic design is an asset. 
• Analytical skills that allow for understanding and drawing key implications from various Digital Marketing KPI measurement tools. 
• Working knowledge of content management software, including Asana, WordPress, Photoshop, design, and minor video editing strongly desired. 
• Proficiency in Microsoft Excel, Word, PowerPoint, and Outlook. 
• Proven ability to exercise diplomacy and good judgment. 
• Ability to work independently using strong initiative. 
• Ability to work as part of a fundraising team.  
• Understanding inclusive fundraising and accessibility practices is an asset. 
• Commitment to IDRF’s mission and values. 

IDRF is committed to workplace diversity, equity, and inclusion- principles that are fundamental to our mission. We welcome applicants from diverse backgrounds, and we seek to maintain a welcoming, inclusive, and high-performing culture in our office.