Brand Director

A little bit about us

We are Nestlé Nespresso Canada and we are proud to be one of Nestlé’s fastest growing business units. Our team of passionate entrepreneurs have made Nespresso the benchmark for coffee capsules and one of the most recognized brands in the world. We owe our growth to our commitment to research and development in order to always stay one step ahead and to serve as a benchmark in the coffee capsule sector. We are also proud to be able to offer premium quality coffees that consumers can savour in the comfort of their own home or away from home, in restaurants, hotels, offices or in luxury retailers. We stand for quality through our careful and thoughtful approach, from the way we source our ingredients, to how we manufacture our products and market our high-quality coffees. Nespresso is headquartered in Lausanne, Switzerland, but is present in more than 60 countries and has more than 12,000 employees worldwide. To learn more, visit www.nespresso.com.

Position Snapshot

Business areas: Nespresso Canada

Job title: Brand Director

Location: Montreal, QC

Position Summary

We are looking for a Brand Director for Nespresso based at our Montreal location reporting into the Marketing VP. The purpose of the position is to define, coordinate, and implement the Brand development and the Communication strategy for Canada in order to reach the country quantitative and qualitative objectives.

A day in the life of…

As a Brand Director, you will:
Define and pilot Brand Development & 360 communication strategy of Nespresso Canada campaign in collaboration with our Head Quarter and the Canadian marketing team.

Develop the Brand awareness, Consideration and Preference of Nespresso in consideration of different maturities of Canadian geographies through impactful 360 marketing campaign

Implement Media & Advertising Strategy to develop traffic generation and the brand DNA.

Drive Canada’s PR/Event Partnership Strategy & Social Media plan to develop engagement

Define the yearly Marketing plan and the long-term vision in resonance to the Business Unit main strategic stakes

to align day-to-day action plans

while developing a ‘synergy’ thinking

Manage the external agencies’ eco-system

Manage Canada brand communication budget & associated reporting and monitoring to meet KPI

Support new products launches with appropriate campaign

Lead and supervise team members by regularly communicating expectations to them. Collaborate with and support the leaders of each team to build appropriate development plans and ensure the achievement of agreed business objectives.

What will make you successful

Ten to twelve years of experience in managing national marketing campaigns.

Ability to have a strategic vision, good analytical, planning and control skills.

Experience in developing and implementing a 360° marketing plan.

Known experience in supervision and team management.

Experience in the media industry (traditional and digital media), PR and events

Experience in development of strategic copy

Thorough knowledge of the Canadian market and its media industry.

Strong customer focus.

Strong presentation, communication and interpersonal skills.

Bilingual (English – French)

What you need to know

What can we offer in return? Great benefits you’d expect from a business the size of Nestle including a comprehensive total rewards benefits package including Health and Dental benefits that start on day one as well as a Company matched retirement savings plan, Excellent training and development programs as well as opportunities to grow within the company.

We will be considering applicants as they apply, so please don’t delay in submitting your application.

Nestlé is an equal opportunity employer committed to diversity and inclusion. If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.