Director, Event Sales and Operations

Reporting to the Chief Operating Officer, the Director, Event Sales & Operations is responsible for Artscape’s social enterprise event business in these four priority areas:

Overseeing day-to-day tasks of the customer service team ensuring daily responsibilities are met;

Leading the development and execution of a sales & marketing strategy for the event business, identifying and connecting with new prospects to achieve sales targets across the portfolio;

Maintaining exceptional standards of customer service in event production, including A/V, sound, visual, electronic, lighting and other related technical equipment and venue logistics;

Lead a team of front of house, client management and technical staff at multiple Artscape venues including Daniels Spectrum, Artscape Wychwood Barns, Artscape Gibraltar Point, Artscape Sandbox and Artscape Weston Common.

The Director, Event Sales & Operations will support Artscape’s key strategic goals to strengthen our social enterprise and serve more people and communities by providing excellent customer service and team leadership for the Artscape Performance & Event Venues team.

Direct reports: Sales and events-based staff including full-time Assistant Managers, Coordinators and part-time union/non-union technical staff

Indirect Staff: Part-time event staff including front of house Venue Supervisors and Venue Support Staff

RESPONSIBILITIES:
Note: This list of responsibilities is not comprehensive and the employee may be asked to perform tasks not listed here from time to time. These additional tasks are considered part of the employee’s responsibilities and the employee cannot decline these tasks without valid reasoning acceptable to the organization.

MAJOR RESPONSIBILITIES

Sales:
With a thorough understanding of the industry and competitive landscape, leverages sales data to identify new prospects, ideas and opportunities to expand customer base across Artscape’s event venues

Negotiates client pricing and fee adjustments with an understanding of the impact on APEV’s overall budget; Sets revenue targets and oversees accounts receivables

Proactively recommends improvements to sales procedures and best practices which address organizational challenges, increasing efficiency and profitability

Responsible for ensuring the APEV sales and customer service policies and procedures are updated on an ongoing basis

Provide cross-hub support to colleagues regarding day-to-day customer service and review salesforce to ensure lead response times and service levels are being met

Proactively seek out and connect with potential clients; conduct canvassing and cold calls to increase prospects; respond to inquiries with a focus on exceeding customer expectations

Identify new, innovative income generation and sponsorship opportunities that support Artscape’s mandate and leverage social enterprise status and recommends qualified opportunities

Demonstrates knowledge as a product expert on all Artscape venues and initiatives in order to respond to customer inquiries with relevant, valuable information and to provide training in specific functional areas to the APEV customer service team.

Represents Artscape at tradeshows and networking events to champion Artscape event venues to increase brand recognition and identify new prospects

Liaise with sponsors, frequent clients and vendors with the goal of building long-term, mutually beneficial relationships

Acts as the first point of escalation for customers and the customer service team, provides guidance on issue management and escalates issues in a time sensitive manner

Drive equity, diversity and inclusion by expanding opportunities for diverse clients and events targeted towards under-represented communities

Marketing:
Support the achievement of sales targets through the implementation of venue marketing and sales initiatives for existing and potential clients

In collaboration with the Marketing and Communication team, researches and evaluates marketing opportunities and makes recommendations for marketing activities in the annual marketing plan

Communicates effectively with Hubs and shared services departments to ensure organizational awareness of APEV activities, to collaborate on cross-departmental projects and partnerships and to ensure that APEV marketing is in line with Artscape’s vision and brand

In collaboration with the Marketing and Communications team, support the creation of social media content and deploy a variety of revenue-generating and profile-raising campaigns

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