director, public relations

Budgetary Responsibility

$100,001 – $500,000

$500,001 – $1,500,000

Business Equipment and Computer Applications

MS Windows

Presentation software

Website creation and management software

Additional Skills

Plan and control budget and expenditures

Market business services

Develop promotional materials

Write and edit press releases, newsletter and communications materials

Area of Specialization

Public relations

Media relations

Marketing

Communications

Fundraising

Specific Skills

Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services

Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization’s Internet presence

Assist in product development and direct and evaluate the marketing strategies of establishments

Direct and evaluate establishments and departments that develop and implement communication strategies and information programs

Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations

Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations

Transportation/Travel Information

Willing to travel

Willing to travel regularly

Willing to travel for extended periods

Willing to travel overnight

Travel expenses paid by employer

Work Conditions and Physical Capabilities

Fast-paced environment

Work under pressure

Attention to detail

Tight deadlines

Ability to Supervise

3-4 people

Work Location Information

Relocation costs not covered by employer

Personal Suitability

Effective interpersonal skills

Flexibility

Excellent oral communication

Excellent written communication

Interpersonal awareness

Organized