Specialist, Digital, Marketing and Communications

At CERIC, our goal as a charitable organization is advancing education and research in career development, in order to increase the economic and social well-being of Canadians. You’ll join a small, passionate group working in a fast-paced environment to fund projects that develop innovative career development resources, host Canada’s largest bilingual career development conference, and publish the country’s only peer-reviewed journal in the career field. We offer a positive work environment (in a unique co-location space at Foundation House in Toronto when we are once again in-person) and a culture that supports healthy balance as well as professional development.

This is a remote role initially while lockdowns and restrictions are still in effect for Toronto, but once these restrictions are lifted, the incumbent is expected to work from our offices. It requires that the individual have a reliable computer, good internet access and a dedicated (quiet) workspace for the period of working remotely.

As the leading Canadian organization to support education and research in career counselling and career development, CERIC is committed to provide a collaborative work environment grounded in respect for diversity of lived experience and opinion and recognizes the many ways that leadership is demonstrated through the skills and abilities of its staff and volunteers.

Position Summary

The Specialist, Digital with direction from Lead, Technology and Design, supports the day-to-day digital marketing, web and related communications activities associated with all CERIC assets, including its projects, publications and the Cannexus conference. The individual in this role also provides technical support for the implementation of webinars and web content, especially as relates to Cannexus. The Specialist, Digital develops and implements the CERIC social media strategy.   

Core Responsibilities

Web Content

• Coordinate content received from staff and other resources (project partners, supporting organizations) in order to update CERIC and Cannexus websites and other digital channels, including apps.
• Assist in transferring and maintaining Cannexus information online including the conference program and app.
• Use graphics, audio, video and other new media tools to enhance web content.
• Update and maintain online subscription forms.
• Coordinate French translations using internal and external resources.
• Add new stakeholder records to CERIC contact databases, as required.
• Provide support to the Marketing and Communications team to produce analytics reports and help evaluate web effectiveness and trends.

Marketing and Communications

• Design and support the development of brochures, presentations, reports and advertisements.
• Format and distribute electronic communications, such as e-newsletters/e-blasts.
• Write news articles and other copy, such as blogs, for web and other formats as required, both for CERIC channels as well as external publications.
• Coordinate digital advertising and promotional packages for CERIC websites, supporting organizations and partners.
• Develop and implement the CERIC social media strategy including management of all social media accounts and campaigns.
• Represent CERIC virtually or on-site at events, such as conferences and tradeshows.

Webinars

• Set up registration and develop and manage electronic promotions.
• Provide customer service support for CERIC webinars, help co-ordinate materials needed to run live webinars.
• Provide production support to the Specialist, Learning & Development to run live webinars and manage on-demand webinars.
• Contribute to strategies for presenter preparation, registrant communication and tools to enhance webinar experience.
• Edit webinar videos, manage access and post recordings to various channels.

Other Responsibilities

• Implement virtual and in-person event registration for training and roadshows and use provided content for eblast development and dissemination. 
• Provide back-up support to the Advocacy and Community Engagement Committee as required, including preparation of call notes.
• Provide back-up support for postings on CareerWise, and format for CareerWise Weekly.
• Other duties, as assigned

Joint Accountabilities

Cannexus: Manager, Events

Marketing and Communications: Senior Director, Marketing and Communications

Online event support – Specialist, Learning and Development

Supporting Organizations: Executive Director

Education and Experience

• Post-secondary education in Marketing, Web Development and Design, Information Systems
• Minimum of three years of experience and knowledge of website, digital marketing and social media fundamentals
• Bilingual (English/French) an asset

Skills and Qualifications

• Experience using WordPress or other CMS platforms
• Hands-on experience with HTML and CSS
• Proficiency with MS Office – Word, Excel, PowerPoint
• Proficiency in Adobe Creative Suite (Photoshop, InDesign and Illustrator)
• Excellent verbal and written communication skills
• Demonstrated experience with organic and paid social media across key platforms using a variety of tools (e.g. Buffer, Canva)
• Proficiency in data management practices (MailChimp, Salesforce, etc.)
• Knowledge of web and social media analytics
• A passion for emerging technologies and new media
• Accuracy and exceptional attention to detail
• Highly organized with very effective project and time management skills
• Ability to work collaboratively with colleagues as well as independently
• Ability to multi-task and prioritize
• Ability to think creatively and take initiative
• Problem-solving skills
• Experience with desktop publishing an asset
• Video editing skills an asset
• Knowledge of web and social media analytics

Salary Range: $50,000-$65,000

Please send a persuasive cover letter, resume and work samples to [email protected]. Application deadline is Friday, May 28, 2021.

CERIC is committed to racial justice and reconciliation. As part of our commitment, we actively encourage Black, Indigenous, and People of Colour candidates to apply for this position. We also welcome and encourage applications from people with disabilities.

We thank everyone for their applications, however, only those selected for an interview will be contacted.

If you require an accommodation during the selection process, we will work with you to meet your needs.