Senior Analyst in Brampton, Ontario

Insight Global


Job Description

What You’ll do:

Conduct in-depth analysis of CDP ID resolution and C360 results to identify trends, patterns, and

insights in support of audience strategy.

Collaborate with the Senior Manager to present findings to business unit Spoke teams, providing

actionable recommendations based on the analysis.

Utilize query logics to translate audience requirements into audience prototypes.

Collaborate with the Data Core team to provide clear and comprehensive requirements for the

production of data products.

Ensure that the data products enable Spoke teams to perform analytics on customer data

effectively.

Develop and build robust visualization and analytics products to help Spoke teams better

understand their customer base.

Utilize tools and technologies to create user-friendly and insightful visualizations and analytics

products.

Build audience segments in CDP and push them to the activation platform.

Continuously monitor and aid Spoke teams to adopt the use of CDP for self-serve segmentation

needs.

Build audiences in the experimentation platform in support of onsite and in-app experimentation

for all LOBs

Develop comprehensive training materials to educate Business Unit (BU) partners on the platform

and its functionalities.

Provide training sessions to BU partners, ensuring they have a clear understanding of how to

effectively utilize the platform.

Champion data governance and data stewardship, and monitor privacy features of our data

platforms and provide recommendations on staying compliant with the current legislative

environment

Stay up-to-date with industry trends and regulatory changes in the ad tech industry that could

have an impact on the business

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] .

   

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Skills and Requirements

What You’ll Bring:

  • A Bachelor’s degree, preferably in Marketing, Mathematics or Economics, with a solid understanding

of data analytics

  • 3+ years of experience in data analysis, audience insights, and analytics, preferably in a marketing

or audience analytics role.

  • Hands-on experience with web analytics platform (ex. Snowplow / Google Analytics) and media

buying platforms (ex. Google, Meta, Pinterest, etc.) to create segments, push audiences live and

prepare audience analysis

  • Familiarity with customer data platforms (CDPs) and audience strategies is a plus.

  • Solid ability to query transactional, loyalty raw data using SQL, and Python skills are a must.

Experience with Google Cloud Platform and BigQuery is a big plus!

  • Proficiency in data visualization tools (i.e. Looker, Data Studio, etc.)

  • Strong analytical skills and problem solving skills with the ability to translate data into actionable

insights.

  • Excellent communication skills, both written and verbal, with the ability to present complex

information in a clear and concise manner.

  • Self-directed, proactive and able to define and execute projects independently

  • Curious by nature with strong analytical skills, problem solving skills, attention to detail, and

exceptional organizational skills

  • Ability to work in a fast paced, multiple project environment on an independent basis and with

minimal supervision

  • Comfortable with ambiguity and balancing multiple priorities/needs null

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].

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