Officer, Registered Education Savings Plan

Founded in 1846, Laurentian Bank Financial Group (LBCFG) is a diversified financial services provider whose mission is to help its customers improve their financial health. The Laurentian Bank of Canada and its entities are collectively referred to as Laurentian Bank Financial Group (the “Group” or the “Bank”).

With more than 2,900 employees guided by the values of proximity, simplicity and honesty, the Group provides a broad range of advice-based solutions and services to its personal, business and institutional customers. With pan-Canadian activities and a presence in the U.S., the Group is an important player in numerous market segments.

This role sits within Laurentian Bank, a subsidiary of Laurentian Bank Financial Group.

Celebrating our 175th Anniversary this year, Laurentian Bank Financial Group is a diversified financial services provider whose mission is to help its customers improve their financial health. Founded in 1846, the Laurentian Bank of Canada and its entities are collectively referred to as Laurentian Bank Financial Group. With more than 2,900 employees and guided by our values of proximity, simplicity and honesty and a passionate commitment to environmental social governance and diversity & inclusivity, Laurentian Bank provides a broad range of products, services and advice-based solutions to personal, business and institutional customers. As a Schedule 1 Bank with pan-Canadian activities across retail, digital and intermediary distribution channels and a presence in the U.S., the bank is an important player in numerous market segments and holds $45.2 billion in balance sheet assets and $29.2 billion in assets under administration.

In this newly created role, the Senior Manager, Brand Marketing will be responsible for bringing our renewed enterprise brand mandate to life. Reporting to the AVP Marketing and supporting the strategic purpose and direction of the Laurentian Bank brand, the Senior Manager will lead all day-to-day aspects of the brand journey, including brand marketing, communications, identity, architecture and governance. He/She would collaborate broadly with internal and external partners, leading cross-enterprise and agency teams in the multi-phased, multi-faceted delivery and implementation of our one brand – one team, customer centered vision.

Responsibilities :
When you wake up in the morning you’ll be excited to start the day because you and team are empowered to make a difference

º Guide our unified Laurentian Bank customer-first vision and be a consummate brand champion

º Lead the development and delivery of end-to-end brand initiatives across customer, employee and distribution channel touch-points, elevating our brand and enabling a consistent experience

º Lead all market facing brand initiatives and campaigns, including brand awareness advertising, digital, social and sponsorship marketing efforts

º Lead brand customer research, analyze market and competitive insights and data

º Develop brand guidelines and delivery frameworks for application across our digital, retail and corporate footprint

º Actively contribute to annual planning process, provide input into the Marketing & Brand budget and assume accountability for delivering initiatives within assigned budget.

º Stay abreast with market trends and changes in regulations to ensure brand communications, procedures, projects and practices evolve accordingly.

º Proactively define and track key performance indicators, communicate results, and identify areas for continuous improvement.

º Collaborate widely with cross-enterprise business and channel stakeholders, internal and external partners including Agency teams

º Plan, align and direct all Brand efforts, creating a culture of teamwork to realize and achieve goals and objectives.

Qualifications :
Your background and experience is both broad and deep

º 10 + years of progressive experience in brand management and a proven track record of leading customer centered brand marketing portfolios

º Marketing SME with , digital, social, above the line media and sponsorship experience across strategy, implementation and measurement

º Experience supporting retail, digital and intermediary distribution channels, preferably in financial services

º Creative, strategic thinker with experience managing competitive reviews and market research initiatives along with the ability to translate learnings into actionable insights.

º Proven track record of leading strategic initiatives with excellence in project and budget management

º Excellent leadership, people management and interpersonal skills, with the ability to collaborate with diverse groups and build relationships successfully,

º Confident and efficient communicator and presenter, comfortable presenting to senior leadership

º University Degree in a related field.

º Flexible and agile, able to work in a highly dynamic environment.

º Bilingual (French/English) verbal and written communication skills are assets

Additional Information :
We are proud to be an equal opportunity employer and are committed to fostering an inclusive and accessible work environment that reflects the diversity of our customers and our communities. We welcome and encourage applications from individuals from all groups, including Indigenous people, women, visible minorities, and persons with disabilities, regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability or any other legally-protected ground. Accommodations for persons with disabilities are available upon request for job applicants taking part in all aspects of the recruitment process.