On Premise Trade Marketing & Event Manager

The On Premise Trade Marketing & Event Manager is a national role that is responsible for creating, co-creating and executing the On Premise Marketing strategy across the On Premise sales channel. This position is the central point of contact and support for the entire On Premise organization, developing and implementing strategic tools that drive sales & enhance Red Bull standards in the On Premise universe. In this job you are creating the business plan for the national Festival & Paragastronomy strategy and you ensure its execution together with the regional field teams. You are also the creator of the trade marketing strategy and business plan for National Accounts in close collaboration with the Director of National Accounts. This role is crucial to differentiate ourselves from competition to “Look Like #1” while being a coach for the On Premise team, developing consumption driving initiatives, and a creator and provider of tools & concepts.

STRATEGIST

• Create a strategic 360° business plan to defend, re-evaluate, intensify existing or win new festival partnerships while managing the national festival budget. Lead the negotiations with the major festival partners, and support regional Field and On Premise teams in their negotiations.- Create the trade marketing business plan based on insights and the national On Premise Marketing priorities for National Accounts in close alignment with the Director of National Accounts.- Create, lead and support Red Bull consumer & industry events and tradeshows including x-departmental alignments.

EXECUTER

• Develop trade tools & POS creatives based on insights and according to Red Bull brand & On Premise standards with external agencies and in collaboration with our Brand Marketing team to support the national product- and occasion strategy & to drive sales.- Work with the Global team to customize trade tools, POS creative and On Premise programs for the Canadian market.- Lead and coordinate the execution of festivals with the regional teams and 3rd parties according to our Hi5s, event infrastructure and national product offer strategy.- Develop & implement tailored strategies for key customers that drive sales alongside the sales team.- Support the sales team creating national & international experiences for key customers and company internal meetings.

COACH, AMBASSADOR & MANAGER

• Be the first point of contact for trade related topics for our entire On Premise organization.- Develop and share best practices across the On Premise organization.- Provide accurate reporting for On Premise trade initiatives and Brand Occasions execution in the On Premise.- Application manager for Red Bull sales tools & POS;- Be the peer to the Global application team and the Canadian On Premise organization.- Coach the sales team on all applications and update team and application back end when needed.- Secure data quality together with our Senior Commercial Data Manager.- Coach the teams in the trade in Hi5 Excellence Execution, POS tools & On Premise Marketing strategy.- Develop effective relationships with the entire On Premise team, Marketing team, Off Premise Sales team, and with other internal & external peers.- Lead and manage the relationships with our external agency partners.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:
+4 years in marketing in a commercial environment, preferred in On Premise

Strong grasp of marketing processes and trends a must

Exceptional planning, event management & project management experience

Working previously with creative, experiential and/or production agencies is a big plus

Must be proficient in MS Office

In-depth knowledge of the consumer goods industry and trade

Strategic thinking and visionary

Strong analytical skills with sales data

Strong budget skills Strong collaborative communication & teamwork skills

Innovative, solution-oriented mindset

Strong work ethic & self-motivated; must be able to work independently

Bachelor’s degree in marketing & sales or economical background

Travel up to 25%

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

The Company is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.