Public Relations Coordinator

Under the direction of the Divisional Secretary for Public Relations the Public Relations Initiatives Coordinator will support the department’s goals and objectives by coordinating PR initiatives including events & campaigns (both in-person and virtual), volunteers, marketing standards, and communications support.

Accountabilities:              

1. Event and Marketing Initiatives Coordination:

• Plan and coordinate all logistical details and requirements for the effective implementation of divisional marketing and fundraising events
• Source and build effective relationships with external and internal partners (vendors, agencies, suppliers, businesses) to effectively manage all planned initiatives, ensuring the cost effectiveness of all deliverables while achieving fundraising targets
• Produce all initiative communication plans and critical paths/schedules
• Promote event/marketing initiatives through virtual and digital platforms
• Coordinate, recruit and train all required volunteers from both internal and external resources
• Ensure tracking, reporting and all promotion and data management requirements are fulfilled, providing post-initiative evaluation and analysis of all efforts

1. Volunteer Coordination:

• Review and respond to each volunteer application and request; finding the appropriate Ministry where they can serve
• Maintain the divisional database of volunteers and volunteer organizations
• Develop and coordinate the use of, and distribution of, templated forms and training resources for Ministry Unit use
• Encourage volunteer appreciation/recognition at all ministry units

1. Administration:
   • Provide administrative assistance to the PR and Development leaders and team this includes but is not limited to: responding to PR related inquiries and redirecting as required, coordinating complaint handling within the division, accounts payable and expense handling, booking rooms and meetings, coordinating Advisory Board meetings, communications, and documentation of minutes, maintaining departmental mailing/partner lists, administer donor and marketing campaigns etc.

1. Other Coordination Activities:

• Coordinate and support the posting, monitoring, tracking, and reporting of media initiatives, and web and social content, as needed
• Maintains all PR and communications logs and partners lists including complaint log; partners lists such as professionals & advisory board(s), media, businesses etc.
• Coordinate the ongoing implementation of all marketing and communications standards across the division, supplied by Territorial Communications
• Assist the DSPR in the coordination of Government Affairs research, lobbying activity, promotion and tracking of correspondence

CRITICAL RELATIONSHIP MANAGEMENT

Governance Boards and Councils: None

Internal:

• Divisional PR, Marketing, Communications and Development Team Members
• THQ Communications Department
• Ministry Units
• Other DHQ Departments

External:

• External agencies, suppliers, venues, audio visual businesses, event businesses, partner not-for-profits
• Volunteers and the general public
• Media

MANAGERIAL/Technical Leadership RESPONSIBILITY:  

• This position reports directly to the Divisional Secretary for Public Relations
• Serve as a point-of-contact for ministry units in terms of event planning & coordination, volunteer recruitment & training, marketing & promotion standards, and virtual platforms troubleshooting

FINANCIAL AND MATERIALS MANAGEMENT:  

• This role has no financial expenditure authorization but is responsible for wise use of resources in accordance with guidelines, standards, and policies

WORKING CONDITIONS:  

• Work setting is typically in an office with some domestic travel required to support ministry units across the division; and to attend, and/or prepare for special events
• Work may often be outside of regular work hours to accommodate events
• Some scheduled overtime may be associated with this position
• Work requires lifting weighted objects up to 20 pounds though it may from time to time be heavier during event set up, tear downs, and clean up

The above responsibilities must be discharged in accordance with The Salvation Army’s Mission Statement, in a professional manner, exemplifying Christian standards of conduct.

education and experience Qualifications:

Education, Qualifications and Certifications:  

• Completion of a college/university certificate or diploma in a detailed oriented discipline such as project or event planning.

• Valid Nova Scotia Class “5” Driver’s License with an acceptable Driver’s abstract. Access to a vehicle is an asset.

Experience and Skilled Knowledge Requirements  

• Minimum 3 years of experience in event or marketing planning or related work experience
• Knowledge and experience in promotion, marketing, fund acquisition or sponsorship development
• Experience and knowledge of marketing over social and web-based platforms/applications
• Photography skills/background considered an asset
• Ability to exercise good judgement and tact
• Ability to work as part of a team or independently
• Ability to manage details with accuracy and multi-task to quickly transition from one task to another
• Financial skills and experience in preparing and managing a budget

Skills and Capabilities (examples provided below):

• Innovative and creative mindset
• Self-managed to complete tasks effectively
• Resourceful with a high level of proactivity
• Strong writing skills as well as verbal and listening skills
• Exceptional attention to detail and accuracy; able to troubleshoot solutions quickly
• High standard of integrity, judgment and confidentiality and an ability to model the values and standards of The Salvation Army
• Represent the organization in a professional and engaging manner
• High level of initiative, tact, and diplomacy; excellent judgement and discretion
• Strong analytic, creative problem-solving skills

• Ability to manage multiple tasks simultaneously
• Exceptional negotiation and interpersonal skills
• Ability and willingness to work hours outside of regular work schedule to accommodate events

• Ability and willingness to adhere to, respect, support, promote, and further The Salvation Army‘s mission, vision, culture, and values

CLOSING DATE:    October 8th, 2021

Please send your cover letter and resume in confidence to:

E-mail: [email protected]

The Salvation Army will accommodate candidates as required under applicable human rights legislation.   If you require a disability-related accommodation during this process, please inform us of your requirements. 

We thank all applicants, however, only those candidates to be interviewed will be contacted.

Internal Applicants:  Please advise Department Heads of your intentions prior to submitting your application.

NO PHONE CALLS PLEASE