Student Engagement Officer – Appendix D

Position Summary

Cambrian College’s Liaison/Student Recruitment department requires a Student Engagement Officer, on a one-year leave replacement basis, beginning August 2021. (This position will work remotely until it is transitioned to full-time on-campus in accordance to Cambrian’s Transition Plan.)

Duties and Responsibilities

Develop, coordinate, and administer an active student recruitment program, including but not limited to re-enter prospective students.

Maintain connection targets as detailed by the Manager, Student Recruitment (minimum of 100 attempted and documented connections per week) and meet the re-entry target (10% of withdrawn students in the past 3 years).

Coordinate and administer an innovative and engaging Campus Tour Program, including but not limited to individual campus tours, group tours, and special request tours (SHSM, special events, etc.).

Develop and maintain relationships with various audiences, including but not limited to parents, education partners, guidance counsellors, teachers, community organizations, government agencies, and college administration, staff, and faculty.

Lead all faculty and student conversion activities for all intakes

Support external stakeholder and education partner enquires.

Maintain CRM to ensure contact details for external contacts and stakeholders are up-to-date and accurate.

Proactively research and analyze applicant and registrant statistics, college enrolment and conversion patterns, and other pertinent factors that positively influence potential students.

Collect, update, and report on prospect activities. Enter, update, and manage all prospect data for all internal and external connection activities (school visits, tradeshows, CIP, OCIF, career fairs, agencies presentations, and any events as directed by the Manager, Student Recruitment).

Play a critical role in the input, maintenance, and analysis of information and contacts within the CRM system as directed by the Manager, Student Recruitment.

Generate reports on weekly, monthly, and yearly connection activities as detailed within Cambrian student information systems.

Respond to email, telephone, and in-person enquiries; requests for information; and tour bookings.

Act as the primary contact for the Recruitment Department’s contacts and enquiries, including but not limited to wed lead form submissions, external vendor lists (Study North, SchoolFinder.com, etc.) and phone and email lines.

Qualifications

Required

Three-year diploma or degree, preferably in Public Relations, Marketing, Communications, or Business Administration. (A copy of educational documents must be submitted with application *** education completed outside of Canada, applicants are required to submit a WES or ICAS with their application)

Three years of practical experience in customer service and working within an environment that requires extensive problem-solving skills.

Three years of experience in data analysis.

Experience meeting established targets while working in a fast-paced environment with frequent interruptions.

Demonstrated excellent communication skills, both written and oral, including exceptional public speaking skills.

Excellent research and analytical skills, tact, and judgment.

Proficiency in Microsoft Office software (Word, Excel, and Outlook).

Commitment to working within a team environment.

Additional Asset/Preferred

Knowledge of CRM, Banner, and/or Student Information Systems.

Knowledge of Cambrian College programs, services, and systems.

Required Information

To be considered, candidates must provide the following as an attachment:

Educational documents

WES/ICAS Equivalence if degrees/diplomas are from a Non-Canadian University

This position does not offer any employee benefits.

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